With "intelligent manufacturing" as the definition of its own zero-range car, a powerful partner conference was held in Hangzhou recently, and the future planning of its products was announced at the conference. The main product S01 is positioned as a two-door four-seat pure electric coupe. The design of the new car is beautiful and has a sense of American muscle car. The electric drive and electronic control system of its core will be independently developed and designed by Zero-Run. The 18650 battery with the same specification as Tesla will be used for the battery. The electric core will be provided by Beeker and assembled by itself. The expected endurance mileage of the new vehicle is 360km and 250km under NEDC working condition.

The car body size of Zero Sport S01 is not large, the length, width and height are respectively 4075 * 1760 * 380mm, the wheel base is 2500mm, it looks small, and the exaggerated front shape can make it easy to remember.

The configuration of the new car is very good. LED headlights, frameless doors, sports seats, etc. are fashionable and eye-catching. The technical configuration is also unambiguous. The vehicle is equipped with two large screens, supporting the interconnection of vehicles, remote control, network radio/music, etc. In addition, Zero Run S01 mass-produced model will reach L2 auxiliary driving level, provide adaptive cruise, lane departure warning, lane keeping, anti-fatigue driving and other safety configurations, and reach L3 level through software upgrading in the future.

Where is the zero run from? What to do?

Zero Run was established in 2015. Zhu Jiangming, Chairman of the board, served as Vice-President and Vice-Chairman of Dahua Co., Ltd. and General Manager of Hangzhou Motorola. He said that he was more good at electronic products. Therefore, Zero-Run, a new car manufacturing enterprise, has been deeply imprinted with IT style. In the actual operation process, Zero-Run has indeed achieved this. Among all department heads, except R&D and supply chain, which are inseparable from traditional cars, other heads are from IT enterprises.

Having been engaged in R&D of intelligent electric vehicles and their key technologies, Zero Run has achieved a series of phased achievements so far: successfully developed core parts such as Zero Run Herintegrated electric drive system and had the capacity of mass production; Pre-A round of financing of the Company has been successfully completed, and Zero Run Automobile has become a new energy automobile enterprise led by investment organization Sequoia China; Zero Run S01 has passed the national vehicle quality inspection test and successfully completed the alpine test in Heihe, showing good comprehensive performance and vehicle reliability.

At present, the zero-run vehicle model S01 is basically in a complete state. It is expected to receive reservations in the third quarter of 2018, and the vehicles will be delivered at the beginning of 2019. Zero Run will adopt the currently popular city experience showroom+online sales, and cooperate with the sales service strategy of the maintenance shop, mainly facing first-tier cities such as Beijing and Shanghai, Hangzhou, Guangzhou and Shenzhen in the early stage.

In terms of product R&D, Zero Run prepares three platforms and product plans of different routes. S platform is mainly used for small pure electric vehicles, T platform is pure electric micro-vehicle, and C platform corresponds to compact/medium-sized pure electric vehicles. The whole line of products will be equipped with L2 level intelligent auxiliary driving function as standard, and have hardware reserves for upgrading to L3 level at any time.

Thanks to the support of Dahua Co., Ltd., a security technology enterprise behind, Zero Run has innate advantages in on-board intelligent system and face recognition system. Take Zero Run S01 for example, the vehicle will be equipped with 9 cameras, 12 sets of ultrasonic radar, 1 MMW radar, HDCVI and deep learning technology. In addition to the intelligent assistant driving function that we are familiar with, S01 can also realize 720 ° surround view image system, one-button automatic parking, face recognition (by identifying the driver's facial features, defining the vehicle seat and steering wheel position, and automatically searching for the favorite music and points of interest, currently 10 groups of facial memories can be saved for private vehicles).
Who is the target group of Zero Run?

Zero Run defines its consumer group as a new generation of users, i.e. young groups who are not bound by traditional consumption concepts, eager for new experience and like innovation and technological products.

Head of Marketing Department of Zero Run Automobile said that Zero Run S01 will go to the market in the promotion mode of "trendy brand" to create its own uniqueness. While giving you a new travel experience, you can still enjoy life and enjoy the fun brought by technology.

In the future, Zero Run will take the lead in entering a batch of first-tier cities in the sales service mode of urban experience center+community maintenance point+service center. This mode is also first created by Tesla, an electric vehicle industry figure, and proves a relatively successful and mature modern new retail mode.

However, in addition to product and marketing, there are many aspects to work on for Zero Run, including active application for production qualification, partner selection of OEM, how to ensure the continuous and complete supply chain of products and cost control, which are very important factors for a new car manufacturer. With the gradual reduction of government subsidies for electric vehicles and the rapid development of product levels in the industry, it is essential that zero energy launch the right product at the right time.